The global kombucha market is projected to reach USD 10.45 billion by 2027, with a robust CAGR of 23.2% throughout the forecast period. According to Fortune Business Insights™, the rise of small-scale kombucha producers is expected to drive significant innovation in the industry. Their report, titled “Kombucha Market Size, Share & Industry Analysis, By Type (Natural and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, and Online Retail), and Regional Forecast, 2020 – 2027,” emphasizes kombucha's rapid ascent as a popular non-alcoholic beverage option.
To meet the surging demand, a growing number of small-scale companies are emerging, each offering unique and inventive flavors to cater to kombucha aficionados. For example, Atmospheric Kombucha, a Delhi-based startup launched in April 2018, specializes in raw, organic fermented tea infused with distinctive fruit flavors and dried herbs, such as lavender blueberry, mango, and guava. Likewise, Health-Ade, founded in 2012 in the US, has become a major player in the kombucha market, known for its innovative flavors like jalapeño-kiwi-cucumber, cloves, and chocolate. The increasing presence of these niche kombucha brands is paving the way for further market expansion.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230
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The report states that the global market value was at USD 1.84 billion in 2019 and shares the following:
Detailed assessment of the trends, drivers, and restraints influencing market growth;
Holistic analysis of the regional developments impacting the market;
Thorough research into the key players’ profiles and their strategies; and
Comprehensive study of all market segments.
Driving Factor
Multiple Health Benefits of Fermented Tea to Ensure Stable Market Growth
The health benefits of kombucha are increasingly recognized, with numerous scientific studies supporting its positive effects. For example, research from University College Cork in Ireland highlights that kombucha, a fermented beverage, is rich in lactic-acid bacteria that function as probiotics. These probiotics are known to enhance gut health, improve digestion, and aid in weight loss, making kombucha a beneficial addition to daily diets.
Furthermore, a study conducted by the University of Toulouse in France suggests that kombucha made from green tea can boost calorie-burning processes, improve cholesterol levels, regulate blood sugar, and reduce belly fat. As health-conscious consumers, particularly in urban areas, become more aware of these benefits, the demand for kombucha is anticipated to increase significantly. This rising popularity is expected to be further fueled as kombucha gains more prominence in retail stores and supermarkets globally.
Regional Insights
Rising Demand for Alternative Beverages to Accelerate Market Growth in North America
North America, which had a market size of USD 0.97 billion in 2019, is expected to retain its leading position in the kombucha market throughout the forecast period. This dominance is driven by shifting consumer preferences toward healthier beverage options as alternatives to traditional sodas and soft drinks. Europe is projected to be the second-largest market, supported by the growing popularity of probiotic drinks in major economies such as the UK and Germany. In the Asia Pacific region, increasing disposable incomes are fostering a rising demand for unique and premium beverages, further driving market growth.
Competitive Landscape
Promotion of Novel Preparations to be the New Growth Strategy of Key Players
Recognizing the significant creative potential within the kombucha category, leading market players are actively introducing innovative variations of this popular beverage to attract consumers. Additionally, many companies, especially larger ones, are adopting inventive design strategies to boost the visibility of their products in supermarkets, department stores, and other retail outlets.
Industry Developments:
September 2020: UK-based Woodies announced the launch of a new line of kombuchas infused with cannabidiol (CBD). The drink will combine the health benefits of CBD and fermented tea and will be available in Hibiscus & Raspberry, Orange, and Ginger flavors.
March 2020: KeVita unveiled the new, enhanced look for its kombucha bottles, promoted by the company’s new owner, PepsiCo, to enable the brand to gain prominence on store shelves. The move is being advocated by PepsiCo to boost the slow sales of the company in the fermented tea category.
List of Key Companies Profiled in the Kombucha Market Report:
Revive Kombucha (California, United States)
Humm Kombucha, LLC (United States)
Reed’s Inc. (Connecticut, United States)
Molson Coors Beverage Company (Chicago, United States)
The Hain Celestial Group (New York, United States)
Health-Ade Kombucha (United States)
PepsiCo, Inc. (New York, United States)
The Coca Cola Company (Georgia, United States)